Foundation Cigref : an international Think Tank on digital economy
Last month, I attended to the Foundation Cigref symposium on Digital Innovation for Business Transformation. I won’t tell you a whole story that you are able to listen there : 2nd symposium. I would just outline some special moments.
Françoise Mercadal-Delasalles, Head of Human Resources at Socgen, outline how the bank current strategy based on innovation and on weaving new ways of customer relationship, is in line with Cigref Foundation researches objectives which are to show how usages of Information Technology sustain business innovation. I am noting too another similarity on strong international culture of Socgen and Cigref Foundation which may claim to be a first class international think tank on Information Technology.
Taobao.com, leading Chinese company in e-commerce, has just entered the top 100 companies with the highest numerical value in the unlisted world. Lu Peng his vice-president told its impressive story. I had the opportunity to discuss a little bit about its terrific numbers. If we have a look beyond the business size indicator we would discover soon that China is at the first stage of e-Commerce which is “produced locally-sold locally”. All remain to be build for next stages which are “produced remotely-sold locally”, especially a strong logistic business to bring goods and services to the costumer premises.
Most of CIOs and managers see as an achievement to increase the competences of their organisation. They have better chance to outperform their goals and are stronger to withstanding the setbacks. Moreover, the collaborators who crossed a gap, improve their loyalty to them and to the company. They lower they attrition rate.
Ne voulons-nous tous pas mettre en œuvre des réponses simples et rapides à nos questions stratégiques ? Pas seulement à cause de la contrainte de délai de commercialisation des produits, mais aussi, parce que cela accroît la visibilité sur la valeur que nous apportons à nos entreprises. Nous avons passé beaucoup de temps à lire, à parcourir les tweets, à observer les médias sociaux, à discuter avec les fournisseurs, à assister à des conférences pour trouver les bonnes idées adaptées à notre cas. Lorsque nous en avons identifiée une, nous essayons de la mettre à côté d’une ancienne idée pour voir comment elles s’intègrent, à la manière d’un jeu de lego. Souvent, elle ne convient pas. Alors, nous stockons l’idée pour un usage ultérieur, lorsque nous trouverons une nouvelle qui va permettre de réaliser l’ensemble du montage.
Don’t we all want to implement straight and rapid solutions to Business problems ? Not only because of the products time to market, but also, because it improves our own visibility on value we bring internally to our companies. We spent a lot reading, taping tweets, looking social medias, talking with suppliers, attending conferences as we expect to find good ideas for us. If we feel to have caught one, we try to set it next to an old one to see how they fit just like a lego game. Often it does not fit. Then we store the idea for a later stage when we will find a new one which will realise the fitting.
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