Digitizing companies is industrializing France
There are many talks about re-industrialization of France discussing on industrial production and services, as there is great hope based on multiplication of plants expected to increase employment and thereby, providing an answer to the question of unemployment. However, it has long been known that industrial production and services are atoms of the same molecule, they are inseparable. Could you imagine one second a car without credit services without updated board computer, without pre-sales services, sales, after-sales services?
Clients show primarily interested in the uses they are doing of products, or those that accrue to their own customers, uses, agreeing in the broadest sense, include aspects emotional and aesthetic benefits. For example, energy companies through the acquisition of a nuclear plant are primarily concerned with the best combination of products and services that will ensure continuous production of energy, as well, airlines do not size up technology aircraft, but the combination of products and services that offers the most hours of flight. All whish suppliers basing their commitments on that. It is the ignorance of this logic that led to the failure of Concorde tough it was a technological feat.



If France does not transform its economy in depth, the financial crisis sounds the start of repeated crises. This transformation will not be the result of technical measures, but a radical change of mindset, behavior, know-how on the part of all stakeholders because the economies of the future will be economies of cooperation.







Last month, I attended to the Foundation Cigref symposium on Digital Innovation for Business Transformation. I won’t tell you a whole story that you are able to listen there :
Don’t we all want to implement straight and rapid solutions to Business problems ? Not only because of the products time to market, but also, because it improves our own visibility on value we bring internally to our companies. We spent a lot reading, taping tweets, looking social medias, talking with suppliers, attending conferences as we expect to find good ideas for us. If we feel to have caught one, we try to set it next to an old one to see how they fit just like a lego game. Often it does not fit. Then we store the idea for a later stage when we will find a new one which will realise the fitting.