As I meet again my customers in this starting of year, most of them does not succeed to keep cost words out of their lips. Either budgets were frozen in spite of no impact study on operations or budgets were already sized on the lowest possible line as pessimistic scenario. All was fuelling gossips about the questions : when will it stop ? how many people to shed ? How to get business ?
Was preventive downsizing the best to do in this context ? Should they do differently ?

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