There are many talks about re-industrialization of France discussing on industrial production and services, as there is great hope based on multiplication of plants expected to increase employment and thereby, providing an answer to the question of unemployment. However, it has long been known that industrial production and services are atoms of the same molecule, they are inseparable. Could you imagine one second a car without credit services without updated board computer, without pre-sales services, sales, after-sales services?

Clients show primarily interested in the uses they are doing of products, or those that accrue to their own customers, uses, agreeing in the broadest sense, include aspects emotional and aesthetic benefits. For example, energy companies through the acquisition of a nuclear plant are primarily concerned with the best combination of products and services that will ensure continuous production of energy, as well, airlines do not size up technology aircraft, but the combination of products and services that offers the most hours of flight. All whish suppliers basing their commitments on that. It is the ignorance of this logic that led to the failure of Concorde tough it was a technological feat.

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